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You’ve got challenge ideas. You’ve got goals. What you don’t need? A blank page and three days of tech tears.

Welcome to the Challenge Creator System—your shortcut to creating challenges that actually convert, build engagement, and feel surprisingly fun to run (yes, even the setup part).

Skip the Guesswork

USE MY EXACT

Challenge

FRAMEWORK

PLANNING

The Challenge Creator System was built for creators like you—the ones with the ideas, the passion, and a vision that deserves to actually happen. This isn’t a bundle of scattered templates or a course you’ll never finish. It’s a system. A shortcut. A deep breath.

It’s the “Ohhh that’s how people do it” moment you’ve been waiting for.
No more second-guessing your strategy. No more late nights stuck in formatting hell. No more wondering if anyone will even show up.

Inside the Challenge Creator System, you’ll finally have a clear, repeatable way to plan and launch your challenge—from first brainstorm to final follow-up—without burning out, stalling out, or tapping out.

You’ll move faster. You’ll feel supported.
You’ll launch with confidence instead of crossed fingers.

So if you’re done with the duct-tape and ready for a system that actually works...
this is it.

BUY NOW $297 $147 for a limited time

Let’s build something amazing together!

🩷 WHY YOU'LL LOVE IT:

Everything you need to plan and host a winning challenge.

Designed for Challenge Creators Who Want Results (Not Chaos)

Whether you're inside the Challenge Creator Lab or diving in on your own, this system gives you everything I use to plan, promote, and run high-converting challenges inside Circle—with ease.

The Challenge Blueprint Notion template

unlimited Access to the Challenge coach ai agent

Ready-to-Use Swipe Files & Templates, Custom GPT Suite

Your strategic sidekick for high-converting challenges

Meet Your Challenge Coach

Say hello to your new virtual co-pilot. The Challenge Coach AI Agent is here to keep you focused, organized, and moving forward—without the overwhelm. Whether you're mapping out your pre-launch timeline, crafting engaging daily content, or figuring out what to do after the challenge ends, your AI coach walks you through every step of the process.


(value $197)

01 

The Challenge Blueprint (Complete Notion Template – $97 value)

This isn’t just a “starter.” It’s the full framework I’ve refined over dozens of successful challenges.

Includes:

  • Goal Planning – Set aligned objectives and track your progress
  • Milestone Mapping – Break your challenge into actionable steps that keep participants moving
  • Content Planning – Organize daily content, prompts, and resources in one hub
  • Promotional Planning – A space to plan your promotion strategy before, during, and after the challenge

02

Ready-to-Use Swipe Files & Templates ($147 value)

You’ll also get my full swipe file library—no blank docs, no second-guessing.

Included:

  • Pre-Challenge Email Sequence (5 emails to build buzz and boost sign-ups)
  • Daily Challenge Emails (customizable for any topic)
  • Post-Challenge Follow-Up Sequence (3 high-converting nurture/sell emails)
  • Social Media Announcement Templates (10 posts)
  • Engagement DM Scripts (for nudges and check-ins)
  • Challenge FAQ Template (save time answering common Qs)
You’ll also get my full swipe file library—no blank docs, no second-guessing.

Included:

  • Pre-Challenge Email Sequence (5 emails to build buzz and boost sign-ups)
  • Daily Challenge Emails (customizable for any topic)
  • Post-Challenge Follow-Up Sequence (3 high-converting nurture/sell emails)
  • Social Media Announcement Templates (10 posts)
  • Engagement DM Scripts (for nudges and check-ins)
  • Challenge FAQ Template (save time answering common Qs)

03

Custom GPT Suite – Exclusive Access ($97 value)

Your own challenge-specific AI toolkit to help you:

  • Create engaging challenge names
  • Build a custom challenge structure based on your goals
  • Generate daily prompts to keep engagement high
  • Craft personalized participant messages with ease
Your own challenge-specific AI toolkit to help you:

  • Create engaging challenge names
  • Build a custom challenge structure based on your goals
  • Generate daily prompts to keep engagement high
  • Craft personalized participant messages with ease

04

Live Walkthrough Session (Replay) ($147 value)

Join me live for an exclusive, behind-the-scenes walkthrough of how I plan and run my signature challenges—start to finish.

We’ll cover:

  • How I set up my Circle space
  • The automations and workflows I use
  • Integrations with Flodesk and Zapier
  • The strategy behind my structure and setup
Join me live for an exclusive, behind-the-scenes walkthrough of how I plan and run my signature challenges—start to finish.

We’ll cover:

  • How I set up my Circle space
  • The automations and workflows I use
  • Integrations with Flodesk and Zapier
  • The strategy behind my structure and setup

05

Challenge Lab Video Library – Lifetime Access

When you upgrade, you’ll also get permanent access to all Challenge Creator Lab videos—so you can revisit the strategy anytime (with your coffee or in PJs).

✔️ Plus, you'll get all future updates to the Blueprint, templates, and tools inside the system.

When you upgrade, you’ll also get permanent access to all Challenge Creator Lab videos—so you can revisit the strategy anytime (with your coffee or in PJs).

✔️ Plus, you'll get all future updates to the Blueprint, templates, and tools inside the system.

Daily GPT Guides for Every Lesson (Navigate the challenge with ease)

Each day of the challenge includes its own custom AI guide—a $147 value—built to help you get the most out of every lesson and workbook activity. Whether you're stuck on a prompt, unsure how to apply what you learned, or just need a little clarity, these tools are like having a personal assistant on call.

🧭 Follow the daily roadmap
📝 Work through the material with real-time help
🎯 Stay on track and on target

Each day of the challenge includes its own custom AI guide—a $147 value—built to help you get the most out of every lesson and workbook activity. Whether you're stuck on a prompt, unsure how to apply what you learned, or just need a little clarity, these tools are like having a personal assistant on call.

🧭 Follow the daily roadmap
📝 Work through the material with real-time help
🎯 Stay on track and on target

new • new • new • new • new • new

sign me up

WHO'S leading?

Hi, I’m Rachel Starr—a Circle Partner and Contributor with over two decades of experience in community building, marketing, and virtual event strategy.

I’ve worked with countless creators to transform their ideas into thriving communities and profitable businesses. Think of me as your blend of Leslie Knope’s boundless enthusiasm and a tech-savvy strategist’s precision.

I’m passionate about giving you the tools, resources, and support you need to build something extraordinary and aligned with your vision.

MEET THE
HOSTTESS

voice of your community strategist podcast

never met a taco she didn't love

THEY SAID IT BETTER THAN WE COULD

"Rachel does a great job of presenting the blueprint for a successful challenge. She then breaks it down, allowing participants to successfully integrate them into their own challenges." - Ernesto

“Hooray! Thank you, Rachel Starr! I can’t believe the value that I got from this challenge. So good. I knew I didn’t want my next launch to revolve around another workshop and completing this challenge has me feeling so prepared (and excited!) to use the challenge format myself!”
- Maria

"What a Powerful Journey!

The Challenge Creator Lab is a game-changing journey! Rachel’s program is packed with unparalleled insight, actionable strategies, and the kind of wisdom that can only come from deep expertise, and she shares it all with incredible generosity—no fluff, just real value. I highly recommend! 
- morgana | Founder @ Otherly

🧡 

BUT REALLY, HOW MUCH COULD ONE community HELP?

"Planning to launch a community? If you need clarity and a step-by-step roadmap to success, look no further. Rachel's Community Co-Op delivers exactly that and more. She truly has you covered!"
— Stef Becker, Founder of EnneagramKeys.com

"Challenge Creator Lab was a total game-changer—and the tech stack made all the difference!
Rachel Starr’s 5-day Challenge Creator Lab was everything I needed to finally map out, build, and launch my first challenge. The content was so much more than just an overview—it felt like a complete course packed into five powerful days. Rachel walks you through every step with clarity, energy, and a genuine desire to see you succeed.
What really helped me execute with confidence was the tech stack add-on. It gave me ready-to-use templates, automations, and walkthroughs that took the guesswork out of the tech side. Instead of getting stuck setting things up, I was able to focus on creating a powerful experience for my audience.
If you’re even thinking about creating a challenge, this is the resource you want. Rachel overdelivers on value, support, and results.
- Maggie, Founder The Sober Summit

"Our Challenge is geared towards busy athletes balancing training and life.  Lots of valuable info for us to leverage in future events!"
— Tiger, Purple Patch

JOIN THE CHALLENGE

JOIN THE CHALLENGE

One-Time Fee

$297  $147

Buy my system

valued at $1347

The Complete Challenge Blueprint

(Notion template - $97 value)
Plan your entire challenge from goals to content to promotions.

Swipe File & Template Library

($147 value)
Pre-written emails, social posts, DMs, and more—ready to customize.

Custom GPT Suite

($97 value)
AI tools to generate names, prompts, structures, and messages fast.

Live Walkthrough Session (Replay)

($147 value)
Behind-the-scenes look at my exact challenge system + tech setup.

Lifetime Access to Replay + All Lab Videos

($97 value)
Rewatch anytime, revisit the strategy, and never miss a moment.

All Future Updates Included

(priceless)
Get access to every new version of the Blueprint, templates, or tools.

Your Challenge Coach AI Agent

($197 value)
Strategic planning assistant with unlimited use

Daily GPT Lesson Guides

($147 value)
AI-Powered Workbook navigation help