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Your service packages aren’t selling—but it’s probably not what you think.

This week, I’m sharing the story of an incredibly talented OBM who had beautiful, professional-looking packages that nobody was buying. Not because she wasn’t good at what she did. Not because her pricing was off. But because she was solving Problem A when her clients desperately needed help with Problem Z.

If you’ve ever had people say “that sounds great!” and then disappear… or if you’re spending half your discovery calls explaining what you do… or if clients sign up then ghost after a month—this episode is for you.

In This Episode:

• Why building offers based on your skills (instead of their problems) keeps you stuck
• The 4 red flags that your offer isn’t landing
• How to discover what problems your ideal clients are ACTUALLY struggling with
• The reframe that doubled one strategist’s booking rate
• Why you should price for value, not time
• A practical 3-step plan you can do this week

The bottom line: Your offer isn’t broken. It’s just solving the wrong problem. And when you fix that? Everything clicks into place.

Key Quotes

“Nobody wakes up thinking, ‘You know what I need today? A brand messaging framework.’ They wake up thinking, ‘I have no idea how to explain what I do without completely confusing people.'”

“People don’t hire you to deliver services. They hire you to solve problems.”

“When you’re solving the right problem—one that’s painful, urgent, expensive if left unfixed—people don’t haggle.”

“You’re not charging for your time. You’re charging for the value of the problem being solved.”

Action Steps

1. Have 3 conversations this week with people who fit your ideal client profile
2. Ask: “What’s the biggest challenge you’re dealing with right now?” and write down their exact words
3. Review past clients who got the best results—what problem were they trying to solve?
4. Compare what you learned to your current offer—does it match?

Resources & Links

• Join coCreator Society: cocreatorsociety.com
• In Good Company (Weekly Newsletter): https://cocreatorsociety.substack.com/

About coCreator Society

If you want to work through this with other entrepreneurs who are figuring it out too, join us in coCreator Society. We’re kicking off a sprint in November where we’re doing exactly this work together—identifying the real problems your clients are facing, repositioning your offers, and making sure your messaging actually lands.

Learn more: cocreatorsociety.com

Your offer isn’t broken, friends. It’s just waiting to solve the right problem.

RESOURCES MENTIONED IN THIS EPISODE:

• RESOURCES MENTIONED IN THIS EPISODE:
• coCreator Growth Summit
• Get started with a 14-Day FREE trial of Circle
• Kick start your community by joining The Strategic Community Co-Op
• Quick Wins for Circle Communities is our new YouTube series delivering actionable tips in bite-sized videos.
• Discover bite-sized, big-hearted community strategies every week on Community @ Heart—your go-to YouTube playlist for building connection that actually sticks.
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MORE FROM ME

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• Connect with me on LinkedIn
• Listen to Your Community Strategist on Apple Podcasts

SUBSCRIBE & REVIEW

If you found value in this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more community builders who need these insights. 🎙 Thanks for tuning in to Your Community Strategist! See you next week for the final episode in our challenge series!

TIMESTAMPS

• 00:00 Welcome Back and Exciting Announcements
• 01:02 The Importance of Community Building
• 03:01 Adapting Course Strategies for 2025
• 05:18 Understanding Student Needs in 2025
• 09:35 Introducing Community Integrated Learning
• 10:12 The Five Core Elements of Effective Learning
• 18:16 Practical Steps to Implement Community Learning
• 23:00 The Co-Creator Growth Summit
• 24:14 Final Thoughts and Challenge