Travel the world on fifteen damn dollars
Why I don't believe in affiliate marketing
I'm Rach!

I’m a former wedding planner who traded big events for helping women course creators, summit hosts, and podcasters build thriving communities. Fueled by coffee and sweet tea, my mission is to provide heartfelt guidance, actionable strategies, and a whole lot of vision to help you do the darn thing—launch that podcast, host that summit, or grow that course community—with confidence and heart!

hi friend,

🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this episode, I’m diving into the magic of creating member personas to supercharge our community! I’ll share how these personas act like secret maps, guiding us to develop strategies that resonate deeply with our audience’s needs and interests. I’ll introduce you to Jenna, a detailed persona example, and show how this approach helps tailor more engaging and personal interactions. Plus, I’ll discuss how these personas evolve with our community, ensuring our content and activities always hit the mark. Join me as we explore the transformative power of member personas!

In This Episode We Chat About:

  • 00:00 Unlocking the Power of Member Personas
  • 00:17 Welcome to the Community Lab
  • 01:41 The Essence of a Member Persona
  • 02:52 Building Your Ideal Community with Member Personas
  • 05:18 Crafting a Member Persona: A Step-by-Step Guide
  • 06:20 Meet Jenna: A Case Study in Member Personas
  • 12:45 Applying Member Personas to Your Community Strategy
  • 15:16 Your Homework: Create Your Own Member Persona

Transcript: https://share.descript.com/view/akSwuBvNLaD


Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Love my emails? Steal my secret weapon—FlodeskTry it for free today.

Your community deserves the best—so do you! Get The Scoop, my weekly newsletter packed with insights and strategies. Sign up today!

May 2, 2024

Designing Your Dream Member: The Power of Personas

grab your earbuds and get inspired!

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