Vision Planning

Designing Your Dream Member: The Power of Personas

May 2, 2024

In this episode, I’m diving into the magic of creating member personas to supercharge our community!

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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In this episode, I’m diving into the magic of creating member personas to supercharge our community! I’ll share how these personas act like secret maps, guiding us to develop strategies that resonate deeply with our audience’s needs and interests. I’ll introduce you to Jenna, a detailed persona example, and show how this approach helps tailor more engaging and personal interactions. Plus, I’ll discuss how these personas evolve with our community, ensuring our content and activities always hit the mark. Join me as we explore the transformative power of member personas!

In This Episode We Chat About:

  • 00:00 Unlocking the Power of Member Personas
  • 00:17 Welcome to the Community Lab
  • 01:41 The Essence of a Member Persona
  • 02:52 Building Your Ideal Community with Member Personas
  • 05:18 Crafting a Member Persona: A Step-by-Step Guide
  • 06:20 Meet Jenna: A Case Study in Member Personas
  • 12:45 Applying Member Personas to Your Community Strategy
  • 15:16 Your Homework: Create Your Own Member Persona

Transcript: https://share.descript.com/view/akSwuBvNLaD


Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

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I'm Rach, your go-to gal for all things community building!

Hi, I’m Rachel Starr, founder of Rachel Rose Coaching and host of Your Community Strategist Podcast, where we help women course creators, summit hosts, and podcasters turn big ideas into thriving realities.

In my business and with my clients, I don’t just teach this—I live it. From hosting summits and launching courses to building engaged communities and leveraging the right tech, I’ve done the work and know what it takes to bring bold ideas to life. With over two decades of experience, I’ve mastered the art of virtual events and community-building strategies that blend creativity, connection, and results.

At Rachel Rose Coaching, we focus on helping creators take what they have now and make it more—whether that’s launching a podcast, hosting a summit, or building a course that scales. Think of me as a mix of Leslie Knope’s energy and a strategist’s precision, delivering actionable strategies with a playful, heartfelt approach.

Beyond the work, I’m a ski enthusiast, proud mom to two incredible teenagers, and lover of the great outdoors. Whether I’m crafting the perfect spicy margarita or fueling my creativity with coffee, I’m always chasing the next big adventure—on the slopes or in the marketplace.

Life is about big dreams, bold moves, and building communities that make an impact. Let’s make it happen—together!

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Ready to spice up your community with some live events but unsure which type to go for? Take this fun quiz to discover the perfect live event for your Circle community!

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