Vision Planning

Designing Your Dream Member: The Power of Personas

May 2, 2024

In this episode, I’m diving into the magic of creating member personas to supercharge our community!

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

hi friend,

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🎧 Listen: Apple, Spotify, iHeart

In this episode, I’m diving into the magic of creating member personas to supercharge our community! I’ll share how these personas act like secret maps, guiding us to develop strategies that resonate deeply with our audience’s needs and interests. I’ll introduce you to Jenna, a detailed persona example, and show how this approach helps tailor more engaging and personal interactions. Plus, I’ll discuss how these personas evolve with our community, ensuring our content and activities always hit the mark. Join me as we explore the transformative power of member personas!

In This Episode We Chat About:

  • 00:00 Unlocking the Power of Member Personas
  • 00:17 Welcome to the Community Lab
  • 01:41 The Essence of a Member Persona
  • 02:52 Building Your Ideal Community with Member Personas
  • 05:18 Crafting a Member Persona: A Step-by-Step Guide
  • 06:20 Meet Jenna: A Case Study in Member Personas
  • 12:45 Applying Member Personas to Your Community Strategy
  • 15:16 Your Homework: Create Your Own Member Persona


Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here:

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

hey there!

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