Get back to the heart of why you became an entrepreneur 

Days

min

sec

Build A community centered Business

Learn how to build a thriving, impactful community that aligns with your vision and values—without losing your sanity or sacrificing your time.

hours

Travel the world on fifteen damn dollars
Why I don't believe in affiliate marketing
How To organize your brand assets (+ FREE Notion Template)
My Fave Freebies:
I'm Rach!

I’m a former wedding planner who traded big events for helping women course creators, summit hosts, and podcasters build thriving communities. Fueled by coffee and sweet tea, my mission is to provide heartfelt guidance, actionable strategies, and a whole lot of vision to help you do the darn thing—launch that podcast, host that summit, or grow that course community—with confidence and heart!

hi friend,

Learn how to build a thriving, impactful community that aligns with your vision and values—without losing your sanity or sacrificing your time.

Get back to the heart of why you became an entrepreneur 

Build A

centered

business

community

Join The Co-Op for $1
your guide to building a seamless community resource hib (+Free notion template)
creating a high-engagement community on circle

01.

02.

03.

🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this episode, I’m diving into the magic of creating member personas to supercharge our community! I’ll share how these personas act like secret maps, guiding us to develop strategies that resonate deeply with our audience’s needs and interests. I’ll introduce you to Jenna, a detailed persona example, and show how this approach helps tailor more engaging and personal interactions. Plus, I’ll discuss how these personas evolve with our community, ensuring our content and activities always hit the mark. Join me as we explore the transformative power of member personas!

In This Episode We Chat About:

  • 00:00 Unlocking the Power of Member Personas
  • 00:17 Welcome to the Community Lab
  • 01:41 The Essence of a Member Persona
  • 02:52 Building Your Ideal Community with Member Personas
  • 05:18 Crafting a Member Persona: A Step-by-Step Guide
  • 06:20 Meet Jenna: A Case Study in Member Personas
  • 12:45 Applying Member Personas to Your Community Strategy
  • 15:16 Your Homework: Create Your Own Member Persona

Transcript: https://share.descript.com/view/akSwuBvNLaD


Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

May 2, 2024

Designing Your Dream Member: The Power of Personas

grab your earbuds and get inspired!

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi, I’m Rachel Starr, founder of Rachel Rose Coaching and host of Your Community Strategist Podcast, where we help women course creators, summit hosts, and podcasters turn big ideas into thriving realities.

In my business and with my clients, I don’t just teach this—I live it. From hosting summits and launching courses to building engaged communities and leveraging the right tech, I’ve done the work and know what it takes to bring bold ideas to life. With over two decades of experience, I’ve mastered the art of virtual events and community-building strategies that blend creativity, connection, and results.

At Rachel Rose Coaching, we focus on helping creators take what they have now and make it more—whether that’s launching a podcast, hosting a summit, or building a course that scales. Think of me as a mix of Leslie Knope’s energy and a strategist’s precision, delivering actionable strategies with a playful, heartfelt approach.

Beyond the work, I’m a ski enthusiast, proud mom to two incredible teenagers, and lover of the great outdoors. Whether I’m crafting the perfect spicy margarita or fueling my creativity with coffee, I’m always chasing the next big adventure—on the slopes or in the marketplace.

Life is about big dreams, bold moves, and building communities that make an impact. Let’s make it happen—together!

hey there!

Ready to spice up your community with some live events but unsure which type to go for? Take this fun quiz to discover the perfect live event for your Circle community!

Find the Perfect Event Type for Your Community

Event Matchmaker!

©Rachel Rose Business Coaching 2025

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