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Why Pinterest Deserves a Spot in Your Marketing Strategy

Pinterest isn’t just for mood boards and wedding inspo anymore. It’s an untapped marketing powerhouse—and if you’re ignoring it, you’re likely leaving serious traffic and conversions on the table. In a recent episode of the Your Community Strategist podcast, host Rachel Starr sat down with Megan Williamson, a Pinterest expert and educator who’s been personally recognized by Pinterest for her standout strategies.

Megan, founder of Pin Potential Inc., has over a decade of experience helping entrepreneurs turn Pinterest into a consistent, evergreen source of traffic, leads, and revenue. Whether you’re a course creator, podcaster, or community builder, this episode delivers actionable tips for using Pinterest the smart way—even if you’re a total beginner.

The Pinterest Advantage

Most creators spend hours each week on platforms like Instagram, only to see their content disappear into the void 24 hours later. Pinterest, on the other hand, is a search engine designed to serve users content that’s useful and actionable—exactly when they need it.

Megan explains that Pinterest users are actively searching for solutions. They’re not just scrolling to be entertained. That intent-based behavior makes Pinterest a goldmine for creators with evergreen content and a long-game mindset.

“If you can repurpose with purpose, Pinterest becomes the chef’s kiss of marketing—working for you months after you hit ‘publish.’” – Megan Williamson

Getting Started on Pinterest: Keep It Simple

One of the biggest myths about Pinterest is that you need to start from scratch. Megan busted that myth wide open. Her advice? Start with the content you already have.

Here’s her 3-step quick-start guide:

1. Claim your website and switch to a Pinterest business account to unlock analytics.
   
2. Audit your top 10 performing pieces of content (think: blog posts, podcast episodes, YouTube videos, lead magnets).
   
3. Create pins for each of those with keywords your audience is actually searching for. Megan calls this strategy “repurpose with purpose.”
   

Pinterest is all about discoverability. If your content solves a problem or answers a question, there’s someone out there looking for it.

Pinterest Is a Long Game (And That’s a Good Thing)

While platforms like Instagram and TikTok prioritize immediate engagement, Pinterest plays the long game—and that’s where the magic happens.

Rachel shared that Pinterest has become her top referral source for podcast downloads, thanks to consistently pinning episode clips and lead magnets. The traffic may not flood in overnight, but once it starts, it snowballs.

Megan compared Pinterest to planting a garden: you do the work now, and you enjoy the blooms weeks or months later. It’s not about instant gratification—it’s about sustained, scalable growth.

Optimize Your Funnel for Cold Traffic

One major lightbulb moment in the conversation came when Megan pointed out that Pinterest users are often discovering you for the first time. That means sending them straight to a bare-bones opt-in page with no context is a missed opportunity.

To better convert Pinterest traffic:

• Add a bio or brief intro on your landing pages.
  
• Make it clear who you are and what they’ll get.
  
• Use conversion-focused language that aligns with their intent.
  

Pinterest doesn’t operate like social media—it operates like Google with visuals. Your content should be save-worthy, not just scroll-worthy.

Growing & Scaling on Pinterest

Once your content starts gaining traction, Megan suggests a few next-level strategies:

• Double down on what’s working—create new content around your top-performing topics.
  
• Use Pinterest Trends (a free tool!) to stay ahead of seasonal or niche search patterns.
  
• Keep feeding the platform—Pinterest now recommends adding fresh content weekly to maintain momentum.
  

Most importantly, Megan emphasizes that you don’t need to be everywhere. Choose the platforms that align with your strengths and sustainability. For her, that’s TikTok and Pinterest. For Rachel, it’s YouTube and Pinterest. The key is consistency over quantity.

Key Takeaways for Content Creators

Whether you’re just getting started or looking to scale, here are Megan’s most important Pinterest tips:

✅ Start with what you already have – Audit and repurpose your best-performing content.
✅ Think like a search engine – Use keywords and phrases your audience is actively looking for.
✅ Convert cold traffic strategically – Add context and credibility to your landing pages.
✅ Be patient and intentional – Pinterest is a long-term strategy that pays off when you stick with it.
✅ Match content to platform intent – Don’t just post everywhere. Repurpose with purpose.

Conclusion

If you’ve been burned out by short-lived social content, Pinterest might be the breath of fresh air your marketing strategy needs. It rewards consistency, intention, and value—no daily posting marathons required.

Ready to take Pinterest seriously? Megan’s advice is clear: start small, stay strategic, and watch your content work for you long after you’ve moved on to your next big idea.

🎧 Want to hear the full conversation? Tune in to the episode with Megan Williamson on Your Community Strategist podcast for even more insights, lightbulb moments, and tips to make Pinterest part of your marketing toolbox.

Connect with Megan:

Meagan Williamson is a trusted Pinterest expert and educator recognized by Pinterest for her innovative strategies. With a passion for growth marketing, Meagan empowers entrepreneurs and businesses to leverage Pinterest as a powerful discovery platform to attract, engage, and convert their ideal audience. Through her proven frameworks and data-driven approach, she simplifies Pinterest marketing, making it accessible and effective for businesses of all sizes. Meagan has helped countless clients achieve measurable results, from driving website traffic to scaling online sales. Known for her expertise, clarity, and actionable insights, she’s a go-to resource for anyone looking to unlock Pinterest’s full potential for business growth

Website
Pin Potential Course
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