The Strategy Lab 2025 Virtual Retreat 

This 3-day virtual retreat will guide members through reflection, goal setting, and actionable planning to start 2025 with clarity and purpose. 

Your community deserves a plan

Vision Planning

The Core of Community Building: Understanding Your Why

April 4, 2024

This episode of the Community Lab Podcast l delve into the significance of understanding and revisiting your ‘why’ in the context of creating and nurturing a community.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


This episode of the Community Lab Podcast l delve into the significance of understanding and revisiting your ‘why’ in the context of creating and nurturing a community. I share my journey of creating my own community on Circle, emphasizing the importance of passion for connecting and assisting others as the foundation of her ‘why’. I discusses the challenges of getting lost in content creation without focusing on community engagement and how revisiting the initial purpose can streamline efforts towards meaningful and profitable community building. The episode covers tactics for seasoned and new community builders alike, highlighting the role of personal passion, market needs, and a well-defined mission statement in crafting a successful community. I encourage listeners to niche down their market, share their own journey, and revisit their motivations for building a community to enhance member engagement and achieve their goals.

In This Episode We Chat About:

  • 01:56 The Power of ‘Why’ in Community Building
  • 02:56 My Journey: From Idea to Community Lab Creation
  • 04:28 Embracing the Freemium Model: My Approach to Community Engagement
  • 06:47 The Struggle and Breakthrough in Launching a Community
  • 11:54 Discovering Your ‘Why’: A Guide for New and Seasoned Community Builders
  • 15:18 Mission Statement Magic: Crafting Your Community’s Purpose
  • 17:20 Niche Down to Rise Up: Identifying Your Ideal Community Members
  • 19:24 The Importance of Revisiting Your ‘Why’ for Community Engagement
  • 20:34 Join the Community Lab: An Invitation

Transcript: https://share.descript.com/view/ApVs8AIwsJ5


Discover how to create a captivating welcome series for your community at “The Welcome Workshop – Where First Hellos Lead to Lasting Engagement.” This workshop will equip you with the skills to make memorable first impressions. Mark your calendar for April 10, 2024, at 2pm EDT. Secure your spot by RSVPing here: The Welcome Workshop RSVP.

Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi there! I’m Rachel Starr, at the helm of Rachel Rose Coaching and Your Community Strategist Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precision—that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

hey there!

Ready to spice up your community with some live events but unsure which type to go for? Take this fun quiz to discover the perfect live event for your Circle community!

Find the Perfect Event Type for Your Community

Event Matchmaker!

©Rachel Rose Business Coaching 2024

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