Podcast

Engage Mode: Activated! Crafting a Welcome Series That Captivate

March 28, 2024

In this episode we deep dive into the nuances of crafting captivating welcome series for both free and paid communities. I share my balanced approach to automation and personal touches that keep members engaged long after their initial sign-up.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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In this episode we deep dive into the nuances of crafting captivating welcome series for both free and paid communities. I share my balanced approach to automation and personal touches that keep members engaged long after their initial sign-up.

  • The Essence of Welcome Series: Understand the balance between automation and personal touch in welcoming new community members.
  • Key Tools and Strategies: Insights on using email marketing and platforms like Flowdesk for effective community engagement.
  • After the Welcome: Strategies for maintaining engagement, including content drops, workshops, and personalized follow-ups.
  • Free Resource Alert: “Steal My Welcome Series Blueprint” freebie and an announcement of an upcoming workshop focused on email marketing with Flodesk.

In This Episode We Chat About:

  • 01:45 Diving Deep into Email Marketing for Community Building
  • 03:02 Crafting the Perfect Welcome Series: A Step-by-Step Guide
  • 06:25 The Power of Automation and Personal Touch in Community Engagement
  • 17:51 Introducing Flodesk: Revolutionizing Email Marketing
  • 19:34 Beyond the Welcome Series: Nurturing Your Community with Intention
  • 27:34 Looking Ahead: Workshops and Continuous Engagement

Transcript: https://share.descript.com/view/J7IK5oNEioS


Discover how to create a captivating welcome series for your community at “The Welcome Workshop – Where First Hellos Lead to Lasting Engagement.” This workshop will equip you with the skills to make memorable first impressions. Mark your calendar for April 10, 2024, at 2pm EDT. Secure your spot by RSVPing here: The Welcome Workshop RSVP.

Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here: https://rachelbusinesscoach.com/freebie-or-steal-my-welcome-series-blueprint

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

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I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

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