Podcast

Kickstarting Your Community with Email Marketing & Flodesk

March 21, 2024

In this episode of the Community Lab we’re tackling why email marketing is a game-changer, offering a solid, personal touch that beats the fleeting buzz of social media.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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🧰 Tools: Circle, The Community Lab, Flodesk

🎧 Listen: Apple, Spotify, iHeart


In this episode of the Community Lab we’re tackling why email marketing is a game-changer, offering a solid, personal touch that beats the fleeting buzz of social media. Through my own journey, discover the unmatched value of an email list and how Flodesk can make your emails both eye-catching and effective.

We’ll dive into using email to deepen connections, convert followers into paying members, and segment audiences for targeted communication. Expect practical tips on crafting welcoming email sequences and a homework assignment to kick off your email marketing strategy. Get ready to elevate your community engagement with actionable insights and a touch of creativity.

In This Episode We Chat About:

  • 00:00 Welcome to the Community Lab Podcast!
  • 01:29 The Power of Email Marketing in Community Building
  • 05:28 Introducing Flodesk: Your Email Marketing Solution
  • 09:54 Maximizing Community Engagement with Segmentation and Lead Magnets
  • 17:29 Designing Your Email Strategy with Flodesk
  • 20:55 Crafting an Effective Welcome Series and Nurturing Your Community
  • 25:46 Recap and Next Steps in Your Email Marketing Journey

Transcript: https://share.descript.com/view/QHZzAOvxUZC


Get an Exclusive Early Look at The Community Lab Free – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi there! I’m Rachel Starr, at the helm of Rachel Rose Coaching and The Community Lab Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precision—that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

hey there!

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