Podcast

Private Communities vs. Facebook Groups: The VIP Lounge vs. The Crowded Bar

February 15, 2024

🧰 Tools: Circle, The Community Lab 🎧 Listen: Apple, Spotify, iHeart Today, I’m taking a deep dive into the world of Facebook groups and private communities, especially focusing on how they fit into the business promotion puzzle. Picture Facebook groups as a bustling bar – it’s loud, packed, and while you can meet a ton […]

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


Today, I’m taking a deep dive into the world of Facebook groups and private communities, especially focusing on how they fit into the business promotion puzzle. Picture Facebook groups as a bustling bar – it’s loud, packed, and while you can meet a ton of people, having a meaningful conversation can be tough. Sure, they’re awesome for getting your name out there fast and engaging with a large audience quickly.

Then we’ve got private communities, which I like to think of as an exclusive club. It’s where you get to offer tailor-made experiences, deep dive into conversations, and really nurture that sense of belonging among members. Yes, setting up and maintaining this space can be a bit of a task, but trust me, it’s worth it for the brand loyalty and the personalized connections you create.

We’re also going to talk about the challenges, like the cost and effort involved in building and maintaining these private spaces. But here’s the kicker: they’re incredible for maintaining your brand’s identity, integrating monetization strategies, and achieving high engagement levels.

The big question remains: which one should you pick for your business? It’s all about aligning with your business goals, but hey, who says you can’t mix and match?

So, tune in as I break down these options and help you figure out the best strategy for your business. Let’s find that perfect mix for you!

In This Episode We Chat About:

  • 00:05: The Big Debate: Facebook Groups versus Private Communities.
  • 01:22: Exploring the ins and outs of Facebook Groups.
  • 03:56: A spotlight on Circle, my secret weapon for community building.
  • 05:40: The unique charm of Private Communities.
  • 08:27: Why Private Communities can be a game-changer.
  • 10:43: Flowdesk – the email platform that’s rocking my world.
  • 12:21: Tips for picking the right platform for your business.
  • 15:28: Wrapping it up with some final nuggets of wisdom.

Transcript: https://share.descript.com/view/78hZmkjzwnx


Get an Exclusive Early Look at The Community Lab! Join our Waitlist now and be among the first to explore how your dream community can come to life. Don’t miss out – sign up here: https://the-community-lab.myflodesk.com/waitlist 🌟✨

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

Embark on your community-building adventure with “Community Concoction: Mixing the Perfect Online Social Cocktail – Lite Edition,” a succinct yet impactful guide tailored for those ready to create and grow an online community. This essential workbook will navigate you through selecting the ideal community model for your vision. Download yours now here: https://rachelbusinesscoach.com/freebie-or-community-concoction-mixing-the-perfect-online-social-cocktail-lite 🌐✨📘

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I'm Rach, your go-to gal for all things community building!

Hi there! I’m Rachel Starr, at the helm of Rachel Rose Coaching and Your Community Strategist Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precision—that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

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