Podcast

Private Communities vs. Facebook Groups: The VIP Lounge vs. The Crowded Bar

February 15, 2024

🧰 Tools: Circle, The Community Lab 🎧 Listen: Apple, Spotify, iHeart Today, I’m taking a deep dive into the world of Facebook groups and private communities, especially focusing on how they fit into the business promotion puzzle. Picture Facebook groups as a bustling bar – it’s loud, packed, and while you can meet a ton […]

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Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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Private Communities vs. Facebook Groups: The VIP Lounge vs. The Crowded Bar

🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


Today, I’m taking a deep dive into the world of Facebook groups and private communities, especially focusing on how they fit into the business promotion puzzle. Picture Facebook groups as a bustling bar – it’s loud, packed, and while you can meet a ton of people, having a meaningful conversation can be tough. Sure, they’re awesome for getting your name out there fast and engaging with a large audience quickly.

Then we’ve got private communities, which I like to think of as an exclusive club. It’s where you get to offer tailor-made experiences, deep dive into conversations, and really nurture that sense of belonging among members. Yes, setting up and maintaining this space can be a bit of a task, but trust me, it’s worth it for the brand loyalty and the personalized connections you create.

We’re also going to talk about the challenges, like the cost and effort involved in building and maintaining these private spaces. But here’s the kicker: they’re incredible for maintaining your brand’s identity, integrating monetization strategies, and achieving high engagement levels.

The big question remains: which one should you pick for your business? It’s all about aligning with your business goals, but hey, who says you can’t mix and match?

So, tune in as I break down these options and help you figure out the best strategy for your business. Let’s find that perfect mix for you!

In This Episode We Chat About:

  • 00:05: The Big Debate: Facebook Groups versus Private Communities.
  • 01:22: Exploring the ins and outs of Facebook Groups.
  • 03:56: A spotlight on Circle, my secret weapon for community building.
  • 05:40: The unique charm of Private Communities.
  • 08:27: Why Private Communities can be a game-changer.
  • 10:43: Flowdesk – the email platform that’s rocking my world.
  • 12:21: Tips for picking the right platform for your business.
  • 15:28: Wrapping it up with some final nuggets of wisdom.

Transcript: https://share.descript.com/view/78hZmkjzwnx


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Embark on your community-building adventure with “Community Concoction: Mixing the Perfect Online Social Cocktail – Lite Edition,” a succinct yet impactful guide tailored for those ready to create and grow an online community. This essential workbook will navigate you through selecting the ideal community model for your vision. Download yours now here: https://rachelbusinesscoach.com/freebie-or-community-concoction-mixing-the-perfect-online-social-cocktail-lite 🌐✨📘

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I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

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