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I'm Rach!

I’m a former wedding planner who traded big events for helping women course creators, summit hosts, and podcasters build thriving communities. Fueled by coffee and sweet tea, my mission is to provide heartfelt guidance, actionable strategies, and a whole lot of vision to help you do the darn thing—launch that podcast, host that summit, or grow that course community—with confidence and heart!

hi friend,

🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this episode of The Community Lab, we will be taking you on a deep dive into the crucial role of branding in community planning. Let’s move beyond the traditional view that branding is all about picking the right logo or color scheme.

We’re here to show you that true branding is much more—it’s about defining your community’s vision, mission, and values at its core. I’ll walk you through how to select colors and fonts that truly reflect your brand’s unique personality and discuss the significance of maintaining a consistent brand voice to engage your audience effectively. Whether you’re in the midst of rebranding or starting a community from the ground up, we’ve got plenty of insights. Join me as we unlock the secrets to successful community branding.

In This Episode We Chat About:

  • 00:09 The Importance of Branding in Community Building
  • 01:02 Understanding the Concept of Branding
  • 01:26 The Role of Vision, Mission, and Values in Branding
  • 02:30 Visualizing Your Brand and Community
  • 03:51 The Significance of Brand Identity
  • 04:07 The Community Lab’s Brand Vision
  • 04:38 The Mission and Values of Rachel Rose Coaching
  • 07:13 The Importance of Consistency in Branding
  • 10:09 Understanding the Role of Visual Identity in Branding
  • 10:39 The Power of Color Psychology in Branding
  • 12:06 The Role of Typography in Branding
  • 15:58 The Importance of a Brand Voice Guideline
  • 17:48 The Community Lab’s Brand Voice Guideline
  • 21:53 The Launch of the Branding Brilliance Boot Camp
  • 23:07 Conclusion and Preview of Next Week’s Topic

Transcript: https://share.descript.com/view/oxaC1FnMj6A


Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITY—the path to branding excellence starts here 👉🏻 https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

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February 22, 2024

Branding Before Building: The First Step to a Thriving Community on Circle

grab your earbuds and get inspired!

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