Podcast

Branding Before Building: The First Step to a Thriving Community on Circle

February 22, 2024

🧰 Tools: Circle, The Community Lab 🎧 Listen: Apple, Spotify, iHeart In this episode of The Community Lab, we will be taking you on a deep dive into the crucial role of branding in community planning. Let’s move beyond the traditional view that branding is all about picking the right logo or color scheme. We’re […]

Travel the world on fifteen damn dollars
Why I don't believe in affiliate marketing
The Art of Vision Planning: Crafting Your Own Vibrant Digital Community
Now Trending:
I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

hi friend,

Ready to Transform Your Passion into Profit?

join the community lab
The Lowdown on Free, Paid, and Hybrid Communities: Which Fits Your Vibe?
Private Communities vs. Facebook Groups: The VIP Lounge vs. The Crowded Bar

🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this episode of The Community Lab, we will be taking you on a deep dive into the crucial role of branding in community planning. Let’s move beyond the traditional view that branding is all about picking the right logo or color scheme.

We’re here to show you that true branding is much more—it’s about defining your community’s vision, mission, and values at its core. I’ll walk you through how to select colors and fonts that truly reflect your brand’s unique personality and discuss the significance of maintaining a consistent brand voice to engage your audience effectively. Whether you’re in the midst of rebranding or starting a community from the ground up, we’ve got plenty of insights. Join me as we unlock the secrets to successful community branding.

In This Episode We Chat About:

  • 00:09 The Importance of Branding in Community Building
  • 01:02 Understanding the Concept of Branding
  • 01:26 The Role of Vision, Mission, and Values in Branding
  • 02:30 Visualizing Your Brand and Community
  • 03:51 The Significance of Brand Identity
  • 04:07 The Community Lab’s Brand Vision
  • 04:38 The Mission and Values of Rachel Rose Coaching
  • 07:13 The Importance of Consistency in Branding
  • 10:09 Understanding the Role of Visual Identity in Branding
  • 10:39 The Power of Color Psychology in Branding
  • 12:06 The Role of Typography in Branding
  • 15:58 The Importance of a Brand Voice Guideline
  • 17:48 The Community Lab’s Brand Voice Guideline
  • 21:53 The Launch of the Branding Brilliance Boot Camp
  • 23:07 Conclusion and Preview of Next Week’s Topic

Transcript: https://share.descript.com/view/oxaC1FnMj6A


Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITY—the path to branding excellence starts here 👉🏻 https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

so hot right now

I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

hey there!

Steal My Essential Guide

Dive into the digital community revolution with our comprehensive guide, designed for businesses, creators, and thought leaders eager to forge meaningful connections in the digital realm. "The Essential Guide to Building a Thriving Circle Community" is your all-access pass to leveraging Circle, the platform that blends the flexibility of forums with the vibrancy of social media, to create a space where your audience can connect, learn, and grow together.

join the challenge

5 Days to Transform Your Email List!

READY, SET, LAUNCH

Convert Community Lookers into Loyal Members
—For Free!