Podcast

Mastering Engagement Strategies: The Key to Thriving Online Communities

February 29, 2024

I’m diving headfirst into the crucial world of crafting a stellar member experience in online communities.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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Create A High-Engagement Community

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this latest episode of the Community Lab Podcast, I’m diving headfirst into the crucial world of crafting a stellar member experience in online communities. It’s the first of a three-part series, and today I’m all about engagement strategies. Drawing from my own event planning background and lessons learned from past clients, I’ll share some real-deal, effective engagement tactics. I’ll talk about the importance of customizing these strategies to fit your unique member base, and why keeping it exciting but not overwhelming is key. We’ll explore tools like member spotlights, weekly challenges, and engaging virtual events to foster a strong sense of community. Plus, I’ll highlight why celebrating your community’s wins, actively seeking feedback, and continually evolving your engagement approach is crucial for keeping the community vibe alive and thriving.

In This Episode We Chat About:

  • 00:10 The Importance of Member Experience
  • 00:58 The Power of Engagement Strategies
  • 01:16 Creating Engaging Content
  • 01:31 Understanding Digital Body Language
  • 02:03 The Role of Engagement Strategies in Online Communities
  • 02:34 Real-life Examples of Successful Engagement Strategies
  • 05:43 The Importance of Balance in Engagement Strategies
  • 14:25 The Power of Weekly or Monthly Challenges
  • 16:25 The Impact of Member Spotlights
  • 18:06 The Role of Virtual Events in Community Engagement
  • 19:25 The Three Main Components of Broad Engagement Strategy

Transcript: https://share.descript.com/view/rCAk5UWCWMH


Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITY—the path to branding excellence starts here 👉🏻 https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab Free – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi there! I’m Rachel Starr, at the helm of Rachel Rose Coaching and Your Community Strategist Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precision—that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

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