Podcast

Crafting Engaging Content for Your Circle Community

March 7, 2024

In this exciting episode I dive into the second installment of our three-part series, focusing on the art of crafting an engaging content strategy to elevate the member experience.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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Create A High-Engagement Community

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this exciting episode I dive into the second installment of our three-part series, focusing on the art of crafting an engaging content strategy to elevate the member experience. I explore the nuances of understanding what our audience truly needs, the critical role of segmentation, and the importance of keeping an eye on engagement metrics. I discuss the necessity of creating long-term content plans that resonate with our community’s diverse needs and how essential it is to remain adaptable. I share insights on leveraging polls and surveys for smarter content planning and stress the importance of setting goals that aim to increase engagement, provide value, and encourage community growth. Additionally, I touch on the significance of a flexible content calendar, experimenting with different content formats, and the transformative power of user-generated content in deepening member engagement. Wrapping up, I emphasize the need for regular performance reviews to iterate strategies, tackle areas of low engagement, and celebrate our community’s achievements. This episode is packed with actionable advice for anyone looking to enhance their content strategy and foster a more vibrant community.

In This Episode We Chat About:

  • 00:00 Introduction to the Podcast
  • 01:11 Understanding Your Audience
  • 04:00 Crafting a Robust Content Strategy
  • 06:33 Developing a Content Calendar
  • 11:23 Content Formats That Spark Engagement
  • 15:07 Encouraging User Generated Content
  • 20:16 Circle: The Ultimate Community Builder
  • 22:04 Analyzing and Adapting Your Content
  • 26:35 Conclusion and Preview of Next Episode

Transcript: https://share.descript.com/view/rCAk5UWCWMH


Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITY—the path to branding excellence starts here 👉🏻 https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab Free – Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait – your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab 🚀🌐

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: https://flodesk.com/c/COMMUNITYLAB 💌✨

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so hot right now

I'm Rach, your go-to gal for all things community building!

Hi there! I’m Rachel Starr, at the helm of Rachel Rose Coaching and Your Community Strategist Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precision—that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

hey there!

Ready to spice up your community with some live events but unsure which type to go for? Take this fun quiz to discover the perfect live event for your Circle community!

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©Rachel Rose Business Coaching 2024

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