Vision Planning

The Core of Community Building: Understanding Your Why

April 4, 2024

This episode of the Community Lab Podcast l delve into the significance of understanding and revisiting your ‘why’ in the context of creating and nurturing a community.

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart

This episode of the Community Lab Podcast l delve into the significance of understanding and revisiting your ‘why’ in the context of creating and nurturing a community. I share my journey of creating my own community on Circle, emphasizing the importance of passion for connecting and assisting others as the foundation of her ‘why’. I discusses the challenges of getting lost in content creation without focusing on community engagement and how revisiting the initial purpose can streamline efforts towards meaningful and profitable community building. The episode covers tactics for seasoned and new community builders alike, highlighting the role of personal passion, market needs, and a well-defined mission statement in crafting a successful community. I encourage listeners to niche down their market, share their own journey, and revisit their motivations for building a community to enhance member engagement and achieve their goals.

In This Episode We Chat About:

  • 01:56 The Power of ‘Why’ in Community Building
  • 02:56 My Journey: From Idea to Community Lab Creation
  • 04:28 Embracing the Freemium Model: My Approach to Community Engagement
  • 06:47 The Struggle and Breakthrough in Launching a Community
  • 11:54 Discovering Your ‘Why’: A Guide for New and Seasoned Community Builders
  • 15:18 Mission Statement Magic: Crafting Your Community’s Purpose
  • 17:20 Niche Down to Rise Up: Identifying Your Ideal Community Members
  • 19:24 The Importance of Revisiting Your ‘Why’ for Community Engagement
  • 20:34 Join the Community Lab: An Invitation


Discover how to create a captivating welcome series for your community at “The Welcome Workshop – Where First Hellos Lead to Lasting Engagement.” This workshop will equip you with the skills to make memorable first impressions. Mark your calendar for April 10, 2024, at 2pm EDT. Secure your spot by RSVPing here: The Welcome Workshop RSVP.

Discover how to warmly welcome and guide new members through their community journey with precision and flair using the “Steal My Welcome Series Blueprint,” a comprehensive guide covering every step from the initial “hello” to the final pitch, available at here:

Craft emails that keep your subscribers eagerly awaiting your next update. Begin your Flodesk journey today and use Code COMMUNITYLAB for 50% off your subscription. Start here: 💌✨

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I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

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