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About Your Host
Every episode, I get into what really goes into a membership that works: the strategy, the offer, the member journey, the AI I'm testing before anyone's documented it, and the parts nobody posts about, like the launch that flopped or the space nobody used. Whether I'm walking through a build or arguing with a guest about pricing, this isn't theory. It's what I'm doing in real communities, right now, with real people paying for them.