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ON THE

The podcast for brands with heart.

About The Show

We're here to help you skip the trial and error, build a membership people actually show up for, and get paid for it. (No gatekeeping, ever.)

About Your Host

I'm Rachel, Circle Certified Partner, community strategist, and your Community at Heart host.

Every episode, I get into what really goes into a membership that works: the strategy, the offer, the member journey, the AI I'm testing before anyone's documented it, and the parts nobody posts about, like the launch that flopped or the space nobody used. Whether I'm walking through a build or arguing with a guest about pricing, this isn't theory. It's what I'm doing in real communities, right now, with real people paying for them.

I started this podcast because I was tired of community advice that sounds good on a stage and falls apart the second you open Circle and have to actually build the thing.