Today, I want to show you how to transform a “Start Here” space from an eclectic mix of good intentions into a visually appealing and streamlined way to onboard your members. Let’s dive in!
Welcome to Radiant Healing Together Community
When I first met Amy Robinson, the founder and curator of the Radiant Healing Together community, she was feeling frazzled. Her community had experienced massive growth, which is fantastic, but it came with challenges. Quick growth often means we shuffle some important things under the rug, making it difficult for new members to be onboarded in a structured and nurturing way.
The First Step: Enhancing the “Start Here” Space
One of the first things I suggested to Amy was to revamp her “Start Here” space. We wanted it to be more visually appealing and streamlined for the members. We took apart her existing welcome and orientation section and rebuilt it into a more organized and engaging space.
Original Setup: A Cluttered Mix
Amy initially had a post view space, pinning a post to get folks started, along with a wonderful welcome video. Amy is incredibly warm and welcoming, and her video checked all the right boxes. However, below the video, it was a bit cluttered and haphazard.
The Facelift: A Cohesive and Brand-Aligned “Start Here” Space
Welcome to Radiant Healing Together’s new “Start Here” space! We focused on three main improvements:
- Strong Brand Identity: We created graphics that resonate with Amy’s brand and community. This includes on-brand cover graphics and templates that Amy can easily use in the future.
- Streamlined Information: The new welcome video, still featuring Amy, now includes on-brand graphics throughout. We provide a clear rundown on how to get started, what to do next, and the top nine items members need to complete. This is hyperlinked to detailed explanations for each step.
- User-Friendly Navigation: We’ve included step-by-step tutorials and a “Next Step” button that hyperlinks to the next relevant space. This seamless integration helps users get the most out of their onboarding experience.
FAQs and Help Space: A Vital Addition
Previously, Amy’s welcome and orientation space mixed various content, making it hard for members to find specific information. To address this, we created a dedicated FAQs and Help space.
Features of the New FAQs and Help Space
- Consistent Branding: The streamlined branding continues in this space.
- Top Questions Addressed: We’ve listed the most common questions asked by community members, with hyperlinks and examples to guide them through tasks.
The thoughtful design of the FAQ and Help space reduces the need for moderation and admin work. It evolves with the community, adding new questions and answers as they arise.
Final Thoughts: The Importance of Onboarding
Onboarding new members is the most crucial step in building loyalty. A strong foundation in your “Start Here” space, coupled with an onboarding email series, sets the stage for a thriving community.
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Bye, friends!
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