Podcast

Branding Before Building: The First Step to a Thriving Community on Circle

February 22, 2024

šŸ§° Tools: Circle, The Community Lab šŸŽ§ Listen: Apple, Spotify, iHeart In this episode of The Community Lab, we will be taking you on a deep dive into the crucial role of branding in community planning. Let’s move beyond the traditional view that branding is all about picking the right logo or color scheme. We’re […]

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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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šŸ§° Tools: Circle, The Community Lab

šŸŽ§ Listen: Apple, Spotify, iHeart


In this episode of The Community Lab, we will be taking you on a deep dive into the crucial role of branding in community planning. Let’s move beyond the traditional view that branding is all about picking the right logo or color scheme.

We’re here to show you that true branding is much moreā€”it’s about defining your community’s vision, mission, and values at its core. I’ll walk you through how to select colors and fonts that truly reflect your brand’s unique personality and discuss the significance of maintaining a consistent brand voice to engage your audience effectively. Whether you’re in the midst of rebranding or starting a community from the ground up, we’ve got plenty of insights. Join me as we unlock the secrets to successful community branding.

In This Episode We Chat About:

  • 00:09 The Importance of Branding in Community Building
  • 01:02 Understanding the Concept of Branding
  • 01:26 The Role of Vision, Mission, and Values in Branding
  • 02:30 Visualizing Your Brand and Community
  • 03:51 The Significance of Brand Identity
  • 04:07 The Community Lab’s Brand Vision
  • 04:38 The Mission and Values of Rachel Rose Coaching
  • 07:13 The Importance of Consistency in Branding
  • 10:09 Understanding the Role of Visual Identity in Branding
  • 10:39 The Power of Color Psychology in Branding
  • 12:06 The Role of Typography in Branding
  • 15:58 The Importance of a Brand Voice Guideline
  • 17:48 The Community Lab’s Brand Voice Guideline
  • 21:53 The Launch of the Branding Brilliance Boot Camp
  • 23:07 Conclusion and Preview of Next Week’s Topic

Transcript: https://share.descript.com/view/oxaC1FnMj6A


Ready to turn your brand into a beacon for your community? Join us at The Branding Brilliance Bootcamp and start building not just a logo, but a legacy. CRAFT YOUR BRAND, CULTIVATE YOUR COMMUNITYā€”the path to branding excellence starts here šŸ‘‰šŸ» https://rachelbusinesscoach.com/branding-brilliance-bootcamp

Get an Exclusive Early Look at The Community Lab ā€“ Available Now! Dive into the heart of community building with immediate access to The Community Lab. Don’t let this opportunity pass you by; join our community today and be at the forefront of turning your dream into a thriving digital reality. Sign up now and start exploring the endless possibilities your dream community holds. Don’t wait ā€“ your journey begins here: https://rachelbusinesscoach.com/the-community-lab

Ready to unite your community like never before? Visit Circle.so and begin your free trial today. Transform the way you connect: https://try.circle.so/the-community-lab šŸš€šŸŒ

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I'm Rach, your go-to gal for all things community building!

Hi there! Iā€™m Rachel Starr, at the helm of Rachel Rose Coaching and Your Community Strategist Podcast, where we transform your passions into profits with a strategic yet playful approach to community building and virtual event planning, leveraging platforms like Circle. Think Leslie Knope's energy meets a tech-savvy guru's precisionā€”that's me. 

With over two decades of experience, I've become a marketing maestro, creating innovative strategies and captivating online experiences that blend creativity with meticulous focus. As a recovering corporate and wedding event planner, I've mastered the virtual event planning space. My superpower is developing, hosting, and managing virtual events. My journey, from sales prodigy to event management leader, showcases versatility, dedication, and an ever-evolving skill set. My secret weapons? A relentless appetite for learning, patience, an eagle eye for detail, and a knack for crafting strategic masterpieces.

Beyond the boardroom, I'm a ski enthusiast, mom to two incredible teenagers, and a lover of the great outdoors. I have a soft spot for crafting the perfect spicy margarita and rely on coffee to spark my creativity.

Life for me is about embracing the thrills of the slopes and the marketplace with equal zest. Armed with caffeine, a touch of spice, and a heart full of passion, I'm on a quest to make every moment count. Here's to living life fully caffeinated and chasing the next big thing in community development and beyond. Cheers to the journey and the many trails yet to be explored!

hey there!

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