Vision Planning

The Art of Vision Planning: Crafting Your Own Vibrant Digital Community

February 1, 2024

🧰 Tools: Circle, The Community Lab 🎧 Listen: Apple, Spotify, iHeart In this episode, I take you on a journey through my method of crafting vibrant digital communities. From the initial spark of an idea to building a solid structure and clear goals, I delve into the crucial role of vision planning. I’ll share with […]

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The Art of Vision Planning: Crafting Your Own Vibrant Digital Community
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I'm Rachel!

Marketing Virtuoso, Ski Slope Enthusiast, and Community Innovator. With two decades of shaping vibrant digital experiences, I blend creativity with strategy and a dash of outdoor adventure, all fueled by my love for coffee and a zest for life!

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🧰 Tools: Circle, The Community Lab

🎧 Listen: Apple, Spotify, iHeart


In this episode, I take you on a journey through my method of crafting vibrant digital communities. From the initial spark of an idea to building a solid structure and clear goals, I delve into the crucial role of vision planning. I’ll share with you the three fundamental questions that should shape every community: What is its purpose and passion? How will it foster valuable interactions and culture? And how will it evolve? Authenticity, I believe, is the heartbeat of any community vibe. We’ll also explore the importance of evolution, adaptation, and growth in keeping a community dynamic and engaging. I’ll encourage you, fellow creators, to think long-term – where do you see your community in one, two, or even five years? Lastly, we’ll discuss why taking ownership and control, moving away from platforms like Facebook to private hosting, is essential for your community’s future.

In This Episode We Chat About:

  • 00:00 Introduction and Welcome
  • 00:55 The Importance of Planning in Community Building
  • 01:07 Vision Planning for Your Business
  • 01:38 Imagining Your Community
  • 02:27 The Power of a Thriving Digital Community
  • 04:18 Personal Interests and Hobbies
  • 05:43 The Power of Conformity in Community Building
  • 07:31 The Role of Social Media in Community Building
  • 08:50 The Importance of Email Lists
  • 09:12 The Drawbacks of Facebook Groups
  • 10:52 The Benefits of a Private Community
  • 19:50 The Importance of Authenticity in Your Community
  • 24:59 The Evolution of Your Community
  • 26:59 Conclusion and Farewell

Transcript: https://share.descript.com/view/gPWBKXskKjV


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I'm Rach, your go-to gal for all things community building!

Hi, I'm Rachel Starr – a marketing maven and ski enthusiast with over two decades of expertise in crafting compelling online experiences and strategies. A blend of Leslie Knope's enthusiasm and a tech expert's acumen, my career spans from sales to leading event management, marked by continuous growth and innovation. Outside the office, I'm a mom, an outdoor aficionado, and a spicy margarita fan, with coffee fueling my creativity and ventures in community development and marketing. Whether hitting the slopes or innovating in the digital space, I embrace every adventure with zeal and a caffeinated spark. Here's to the journeys ahead, in both work and play!

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